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1% rule of online communities

This is an emerging rule for online communities. It states that:

  • 1% of the users are content-creators
  • 9% of the users are interactors, and
  • 90% of the users are lurkers

In other words, if you get 100 people together in an online community (youTube, digg, flickr, etc), then only 1 user (or 1%) would actually create the online content!

9 users would interact with the content (comment on it, offer feedback or different views) and thereby add value to it.

Remaining 90 users would just view or consume the content, and not participate at all.

Filed under: Web | RIAs | Usability

One Response

  1. Mark says:

    This is iteresting how it also relates to humad interactions, where you have degrees of seperation between any two people. Most people know only a few people, a smaller percentage know a reasonable number of people and a small percentage are supernodes who knows lots and lots of people. Most people are connected to other people through these supernodes who have lots and lots of contacts. Kind of interesting how that is similar to the above. I guess in nearly everything people do there are only a small percentage of people who are exceptional or really dedicated, most other people are apathetic or just watch the “super people”🙂

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